17 дек. 2021 г. · Across all 25 countries surveyed, an average 70% of respondents say they buy from brands they believe reflect their own principles.

Though brands that act on their purpose may lose business in the short-term, they bolster their relationship with their core consumers, leading to longer-term ...

14 авг. 2023 г. · Purpose-driven brands are winning hearts and markets by demonstrating that profit with purpose is not just a possibility but a powerful reality.

17 июн. 2020 г. · Consumers are four to six times more likely to buy from, trust, champion, and defend companies with a strong Purpose.

17 мая 2022 г. · Consumers want to know the “why” behind the brands they shop with. Building trust with shoppers means putting your brand's purpose front and ...

31 авг. 2023 г. · In this blog post, we'll explore the reasons behind the rise of purpose-driven brands and why consumers care so deeply about social impact.

13 авг. 2024 г. · When consumers align themselves with a purpose-driven brand, it is because they feel a deeper connection based on shared beliefs and values.

15 февр. 2022 г. · Overall, the Razorfish study found 62% of consumers said that brand purpose is important to them when making a buying decision, and 40% actually ...

26 февр. 2021 г. · A survey made by Accenture revealed that 62% of consumers prefer purpose-driven companies that have a stand on the challenges surrounding ...

And the stats back this up – a report by First Insight found that 62% of Millennial & Gen Z consumers prefer to buy from sustainable and purpose-driven brands.