The purpose of this paper is to decide, based on the analysis of presented issue, how important is global marketing strategy for communication with customers.

This paper is designed to provide a broad overview of Content Marketing to the marketing educator. Existing textbooks have not had time to include substantial ...

31 дек. 2022 г. · This study aims to reveal the effect of content marketing activities in social media on brand loyalty and purchase intention. An online survey ...

The purpose of this article is to analyse whether content marketing has an impact on customers' interest in published content, and then evaluate the power of ...

This research investigates the role of content marketing in building brand loyalty through an empirical analysis. It evaluates the effectiveness of various ...

According to Rowley (2008) content marketing can be defined as a management process where a firm identify, analyze and satisfy customer demand to gain profit ...

The emergence of Axtarish 2.0 has created the new phenomenon in business strategies as it allowed two-way communications between companies and the consumers.

23 апр. 2022 г. · The purpose of this study, therefore, was to record existing literature on the effect of content marketing on online consumer behavior in a ...

31 дек. 2017 г. · The aim of this paper was to provide an examination of 'content marketing' and to gain understanding of the key dimensions of this digital marketing strategy.

Content marketing research is the systematic process of gathering, analyzing, and interpreting data related to content creation and distribution.