31 авг. 2023 г. · Digital marketing is a low-cost marketing strategy that can reach potential tourists anywhere. Its use by tourism entrepreneurs has proven ...

2 нояб. 2024 г. · The results of the study show that the use of digital marketing in the tourism sector has several advantages, namely (1) Spending less money and ...

20 мая 2023 г. · The following master's thesis investigates the role of digital marketing and its tools in the field of tourism, including a case study of a ...

Digital marketing, especially through social media, is not just a trend but a powerful tool for tourism businesses by understanding how people use the ...

With the launch of internet technology, the rules of marketing have been redefined all over the world. Today Digital Marketing has become one of the main areas ...

20 янв. 2024 г. · Digital marketing is essential for the travel and hospitality sectors in the digital age since it enables firms to interact and communicate with ...

17 мар. 2024 г. · Digital marketing has become an indispensable tool in the tourism industry, shaping the way destinations engage with travelers and promoting ...

29 дек. 2023 г. · By leveraging digital marketing on social media platforms, tourism businesses can create immersive travel experiences and establish a strong.

The analysis reveals that the increased adoption of digital marketing tools has disrupted the status quo of the tourism industry. Findings also highlight a ...

Abstract. Purpose – This paper aims to measure the intention to use digital marketing strategies to enhance the performance of tourism business as well as ...