Hedonic marketing is all about genuine connection. Aligning your strategies with the emotional core of your product can foster deeper relationships, turning ... Introduction: Balancing... · Understanding Hedonic vs...

7 мая 2019 г. · Hedonic needs are referred to as an emotional desire. Emotions and feelings such as enjoyment, arousal, curiosity and pleasure are categorised ...

17 дек. 2023 г. · A hedonic need in consumer behavior is defined by sensory satisfaction, emotional fulfillment, and aesthetic appeal. Beyond functionality, it ... How do Hedonic Shoppers... · How have Online Trends...

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of acceptance.

30 мая 2023 г. · We find that hedonism is more instrumental for material purchases and that hedonic materials are equally effective as experiential purchases, altogether, and ...

13 мая 2022 г. · The study aims to analyze the influence of hedonic, utilitarian, and self-esteem motivations on online shopping behavior.

Traditional marketing perception and consumption habits have changed radically due to some improvement that industrial societies took place of the ...

As an emerging consumption mode, hedonistic consumption has gradually been attached importance to the marketing industry. And for consumers, we need to ...

Consumers satisfying their utilitarian needs will be more price sensitive than consumers seeking to satisfy hedonic needs who will justify high(er) prices due ...

marketing research on consumer behavior. sensory, fantasy and emotive aspects of one's expe- rience with products. Because the terms multisensory, fantasy, and ...