A service involves creation and delivery of core benefits in order to satisfy an identified need of the customer. As a process, it refers as to how a service is.

22 окт. 2024 г. · Service marketing creates more influential programs, based models and it is apparent in the prototypical features, which are identified as ...

Abstract: Service marketing plays a crucial role in today's economy, with the service sector expanding rapidly in developed and developing countries.

The intellectual capital of the service provider plays a vital role in marketing of services. The quality of service hospitality, consumer satisfaction will ...

This paper outlines a framework summarizing the distinctive attributes of services, the challenges they present, and proposed solutions to address them. Given ...

20 мар. 2024 г. · PDF | This scientific article highlights the peculiarities and modern problems of service marketing. In modern global economic processes, ...

➢ To familiarize with the special characteristics of services relevant for marketing. ➢ To analyze the customer satisfaction and complaint management in ...

The concept of services marketing covers the following aspects: selling services profitably to target consumers and prospects delivering maximum satisfaction to ...

it is in this context that the role of marketing is gaining importance in service organizations. Services are widely used by people today in practically all ...

focused on building loyalty, customer service plays an important role in their marketing strat- egies and is an essential element in creating service quality ...