course of business to identify its goods or services and to distinguish his goods or services from those of others. • A trade mark may be registered or not.

Greenhalgh & Rogers ( 2007) in their study found a positive correlation between trademarks registration and product innovation, productivity and productivity ...

The main economic purpose of trademarks is to communicate quality and good will, to improve efficiency by lowering customer search costs, and to assist company ...

While most businesses realize the importance of using trademarks to differentiate their products from those of their competitors, not all realize the importance ...

The registered trademark allows an owner to take legal action against someone who used or attempted to use his brand without permission. It also allows the ...

Owning a trademark registration can increase a company's value to potential investors or purchasers, allow a company to secure rights in a mark before it begins ...

Trademarks are highly valuable assets. According to one recent estimate, trademarks account for, on average, one-third of corporate value.

Trademark registration has obvious advantages. It provides statutory protection, ensuring that the rights of trademark owners are guaranteed by law.

1) Trademarks may serve to build brand recognition via the Internet and other social media platforms. 10) Trademarks Provide Increased Protection Of Rights. 1) ...