London 2012: An Edgy Look
In what was a first in Olympic history, the logo did not feature the city or the country, but the year: 2012. Four strong, loud colours, inspired by the worlds of media, communication and fashion . Learn more on the virtual exhibition of the Olympic Museum.
8 авг. 2012 г. · It is unconventionally bold, deliberately spirited and unexpectedly dissonant, echoing London's qualities of a modern, edgy city. |
27 июл. 2012 г. · The design is meant to imply the year “2012,” but the elements that spell it out are so bizarrely placed and shaped that that's not readily ... |
Indeed, we see an edgy, youthful, unforgettable logo that boldly reflects both the energy and chaos inherent to the Olympic games (for a catalogue of said chaos ... |
21 июн. 2021 г. · We look back at one of the more controversial Olympic identities, Wolff Olins' London 2012 branding, which prompted a storm of press and public opinion. |
14 сент. 2023 г. · We created a brand identity for London 2012 that shocked many at the time, but became instantly recognised throughout the nation. |
23 июн. 2022 г. · Wolff Olins now describes the colourful, jagged logo as “bold, spirited and dissonant, reflecting London's modern, urban edge”. |
The 2012 logo is evocative of their work, the punk and new-wave movements, rave culture and everything we like about the UK. |
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