Оценка 4,0 (4) The frameworks discussed for marketing planning are market and industry analysis, customer analysis, company analysis, objective definition and strategy ...

Create a framework for marketing departments' success by identifying marketing objectives, lead and lag indicators, and areas where marketers should concentrate ...

... explained in Chapter 6. Relationship. Marketing. Integrated. Marketing. Internal. Marketing. Performance. Marketing. Technology. Social. Responsibility. New.

Annmarie Hanlon and Dave Chaffey not only explain the meaning behind these frameworks, but also provide us with examples and best practice advice. If this was ...

45,00 $ В наличии With over 28+ marketing frameworks, Marketing Frameworks Explained is your comprehensive guide to mastering the art and science of marketing.

This ebook aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are ...

22 окт. 2024 г. · This paper develops a comprehensive marketing framework that firms could use as a foundation for developing a successful business model that ensures ...

This document discusses several popular frameworks used to structure consulting case interviews, including the profitability equation, Porter's Five Forces ...

22 окт. 2024 г. · The purpose of this paper is to review and structure the literature on the integration between marketing and supply chain management (SCM)

The chapter also discusses the integrated relationship among the three elements. downloadDownload free PDF View PDFchevron_right · Marketing principles and ...