15 июн. 2024 г. · This book organizes the contents of the discipline with a focus on the practical application of marketing concepts, techniques and methods.

Managerial Function: Marketing is all about successfully managing the product, place, price and promotion of business to generate revenue. Human Activity: It ...

65,00 ₹ Marketing Management. By Sheth Publishers. Author(s). : Fulmali. ISBN. : 9789351492542. Paperback. Marketing Management. ₹65. eBook (with AI Doubts Solver). ₹65.

It includes an overview of marketing, marketing concepts, marketing mix, international marketing, trade blocs, consumer and organizational behaviour, marketing ...

Learn how to build a marketing plan, Get an understanding of the various marketing specialization areas, Pick up approaches and resources to demonstrate ...

11 февр. 2024 г. · Marketing management is guided by several key principles and philosophies aimed at understanding and meeting customer needs effectively.

22 окт. 2024 г. · Marketing management is define as it a business discipline which focuses on the practical application of marketing techniques and the management of a firm's ...

This field of specialisation has as its aim the provision of a theoretical foundation of marketing principles complemented by practical projects.

Thus, the marketing management in not only concerned with creating demand but with managing the demand effectively, as per the situation in the market. 2024-25 ...

Explore the current issue of Journal of Marketing Management, Volume 40, Issue 11-12, 2024. ... PDF (1.2 MB) | Supplemental. 1119 Views; 0 CrossRef citations ...