Первое знакомство с теорией маркетинга большинства граждан бывшего. СССР началось с книги Филипа Котлера "Основы маркетинга", выпущенной.

Маркетинг [Электронный ресурс] : учебник / Ю. Л. Попов ; М-во образо- вания и науки Рос. Федерации, Волгогр. гос. ар-хит.-строит. ун ...

Маркетинг как способ управления предприятием. Общая цель маркетинга заключается в том, чтобы обеспечить удовлетворение спроса потребителей, предъявляемого на ...

Companies and marketing professionals engage in a lengthy process to learn about and understand customers' needs, wants and demands: • They study the market. • ...

4 The basics of marketing strategy. 53. Robin Wensley. Strategy: from formulation to implementation. 53. The nature of the competitive market environment.

When you access your book in our web view, you can use our new online highlighting and note-taking features to create your own study guides. Our books are free ...

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After completing this unit, you will be able to: • Define marketing, its meaning, nature and scope. • Know the evolution & development of marketing science.

More market share, more customers, more work. Marketing is driven by better. Better service, better community, better outcomes. Marketing creates culture.

Marketing, more than any other business activities deals with customers. Although there are a number of detailed definitions of marketing perhaps the simplest.