Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective.

Prerequisite: BUAD 301, ISDS 361A, MKTG 351. This course provides students with a working knowledge of resources and tools available to marketing professionals.

Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels.

MKTG: Principles of Marketing · 1. What is relationship marketing? a. · 2. Which of the following is impacted by the US economy slowing down? a. · 3. Why is ...

Оценка 5,0 (21) Studying MKTG 351 Principles of Marketing at California State University, Fullerton? On Studocu you will find 86 assignments, 72 essays, 46 lecture notes ...

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Оценка 5,0 (2) 1. Define the term marketing · 2. Describe four marketing management philosophies · 3. Discuss the differences between sales and market orientations · 4. Describe ...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest ...