22 окт. 2024 г. · Abstract · POP MART primarily uses two price strategies: consumer psychological pricing and differential · Lomo price is the main example of ...

In this article, we conduct a case study on pop toy industry at Pop Mart, a key pioneer and promoter of pop toy industry in China.

The purpose of this individual study is to analyze POP MART's integrated marketing strategies in China's pop toy market behind its leading sales performance in ...

POP MART's blind box market strategy has been instrumental in establishing itself as a prominent player in the collectibles industry.

The company's success comes from its innovative marketing approach, characterized by its "blind box" format, which combines surprise with cultural relevance.

For the special marketing strategy of POP MART, the Hide Styles of blind box utilize the extremely low probability and high value to seize the psychology of ...

... promotion.3.1Product Marketing StrategyPop Mart is a company that buys out the rights to popular IPs and produces a wide range of toys to attract consumers ...

This paper will analyze specific marketing strategies employed by Pop Mart, including market positioning, product strategy, pricing, distribution, and ...

Marketing Strategy Analysis of POP MART in the Chinese Market ...

1 сент. 2023 г. · This study aimed to delve into the impact of the 4P marketing theory on Pop Mart's market strategy in Beijing. The objectives of this study ...