The Publisher provided identifier (PPID) allows publishers to send Google Ad Manager an identifier for use in frequency capping, audience segmentation and ...

28 окт. 2024 г. · Google's Publisher Provided Identifier or PPID is a unique code used by digital publishers to track users across multiple platforms. The ...

PPID may be used by Google and programmatic demand to support buyer frequency capping and interest-based ads personalization on programmatic traffic.

1 сент. 2022 г. · PPIDs are encrypted, alphanumeric identifiers that are assigned, by the publisher, to signed-in users on their website.

16 янв. 2024 г. · PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve targeted ads through ...

18 сент. 2024 г. · The PPID can be an existing publisher identifier for the reader, or a newly created one, but must be stable for the reader. It cannot be updated ...

20 июл. 2023 г. · PPID stands for Publisher Provided Identifiers. They are encrypted alphanumeric distinguishers that publishers or website owners allocate to users in order to ...

26 сент. 2022 г. · PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360.

21 авг. 2023 г. · PPIDs are unique alphanumeric encrypted strings assigned by publishers to users and integrated into Google Ad Manager 360. These strings are ...

4 янв. 2024 г. · Publisher Provided Identifier (PPID) is an optional feature for Google Ad Manager 360 that identifies unique visitors across websites, mobile ...