News and insights from our editors, reporters and columnists, including coverage of the ad tech, both supply and demand, through programmatic and native ...

Programmatic advertising allows advertisers to access inventory across increasingly all media in real-time and to be able to measure audience engagement and ...

Programmatic advertising sees the automated buying and selling of digital advertising. We're now seeing the technology applied in the out of home and TV ...

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

Programmatic ; Google antitrust case—key takeaways from the complex ad tech trial. on 09.27.2024 ; TikTok revamps search ad platform by launching keyword controls.

The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing.

Keep up with the latest news and analysis on programmatic advertising, viewability and real-time marketing.

We forecast the future growth of the programmatic ad market and analyze trends of this segment of the industry.

The use of programmatic marketing is on the rise as marketers look for targeting methods to replace third-party cookies. Programmatic ad buying has many ...

Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform ...