This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world ...

This research investigates the impacts of marketing strategies (product, price, promotion, and physical evidence) and the environment on tourist satisfaction in ...

Abstract. Marketing management refers to the analysis, design, implementation and control of marketing solutions to establish, develop and improve exchange.

Research on marketing theory and practice, covering consumer practice, corporate marketing management, B2B and network marketing, and the marketing of services.

This paper presents a framework or set of ideas for using customer satisfaction principles and strategies to improve the quality responsiveness and possibility ...

ABSTRACT. The concept of market management is a degree with which organization is structured to deliver the product in market. It plays very important role ...

Browse the latest articles and research from Journal of Marketing Management.

Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics.

A Thesis Paper Submitted to the St. Mary‟s University School of Graduate Studies in Partial Fulfillment of the Requirement for Degree in Master of Marketing ...

Research Article · The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts' and consumers' perspectives.