Abstract: Service marketing plays a crucial role in today's economy, with the service sector expanding rapidly in developed and developing countries.

therefore, the focus on meeting customer needs drives service innovation and explains why marketing plays such a central role in service management. The ...

• Services as exports themselves. • Digital is clearest example (e.g. global business services – back office functions, contact centres etc; + entertainment ...

23 сент. 2023 г. · This paper deals with the marketing novelties in modern economy bringing more details about the problem of the service business. The key ...

Revenue Generation: Service marketing can drive revenue growth positively and effectively by attracting new customers and through cross-selling opportunities.

25 июн. 2024 г. · The service industry is a cornerstone of modern economies, driving GDP growth, creating jobs, fostering innovation, earning export revenues, enhancing quality ...

If you work in advertising, learning about services marketing could help you make more money, get more leads, and make more people aware of your brand. In this ...

19 окт. 2022 г. · The Organization for Economic Cooperation and Development (OECD) describes trade in services as the driver for the exchange of “ideas, know-how ...

We observe in the exhibit that customer satisfaction with accommodation and food services, transportation, e-commerce, and e-business have increased slightly ...

1 июл. 2024 г. · While companies that provide tangible products rely on product marketing, intangible products use service marketing to attract customers. This ...