The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead ...

Our articles, directories, events, services and free resources give insights professionals the real-world solutions they need to take their marketing research ...

22 окт. 2024 г. · This review examines different ways advertising has been affecting the contemporary era in Economy, Health, and Society such that advertising is used.

1 июл. 2022 г. · The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. Introduction · Literature Review · Results and Discussion

Numerous laboratory experiments have found that creative messages get more attention and lead to positive attitudes about the products being marketed, but ...

Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.

New research on advertising from Harvard Business School faculty on issues including strategy and tactics, digital advertising, measuring impact and ...

The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, ...

3 июн. 2023 г. · This study is designed to identify original articles on advertising in the field of neuromarketing by searching the Axtarish of Science (WoS) ...

Publishes research devoted to the development of advertising theory and its relationship to practice, across all types of advertising and issues in the ... Latest articles · About this journalAbout · Special issues · Collections