This course is designed to help you understand how public relations and marketing have (and have not) changed due to the rise of social media and changes in ...

How to establish and manage a social media presence, how to create a brand, tone, and voice for a social media presence, how to manage a content calendar.

COURSE OBJECTIVES. In this course, you will learn the basic social media skills of public relations and digital professionals to prepare you to meet the ...

Unit 2: Using Social Media Strategy Plan for Social Media Management, Touchpoint, Analysis Scheduling, Creating Content, Managing Content programmes, Planning ...

This course explores the tools, information management, and communication functions of social media through hands-on work with designing and managing social ...

You will develop knowledge of digital content strategy, planning and evaluating digital communication, and using and interpreting social media analytics. You ...

The course emphasizes the ever changing social media atmosphere and the mass amount of social media outlets available to businesses. The history, development, ...

This course is designed to help you understand how public relations and marketing have (and have not) changed due to the rise of social media and changes in ...

The course is structured in block mode for four weeks. The first week will focus on theoretical, strategic and ethical issues, while the second week will focus ...

Syllabus Content: Module I. 15 Hours. Introduction to Digital Marketing -What is Digital Marketing- Why Digital Marketing-Digital.