This article will help you understand what Greenwashing is, how to create reliable sustainability claims in different markets and how to avoid Greenwashing.

Green claims. New criteria to stop companies from making misleading claims about environmental merits of their products and services.

Principles for trustworthy environmental claims · Make accurate and truthful claims · Have evidence to back up your claims · Don't hide important information.

Ecochain helps you make verifiable sustainability claims. Create life cycle assessments and make credible claims. Learn more.

5 февр. 2024 г. · 'Greenwashing' is where a business uses any claim, or omits key information, that makes a product or service seem better or less harmful for the environment ...

When phrasing your claims, you will need to be specific about your product's sustainability benefit so that no confusion will arise among consumers. You cannot ...

ISEAL has developed a range of resources to provide direction and support in developing credible claims and effective claims systems.

23 окт. 2024 г. · Greenwashing is the practice of making brands appear more sustainable than they really are. It may involve cynical marketing ploys, misguided PR stunts, or ...

A recent report found that 60 per cent of sustainability claims by European fashion giants are “unsubstantiated” and “misleading.” This has resulted in ...

CMS is on hand to provide practical and tailored training on green claims, advertising and greenwashing developments.