The dual concentration in marketing and communication allows Wharton students concentrating in marketing to take four courses in the Annenberg School of ... |
The primary undergraduate program offered by the department is the Marketing Concentration. In addition, the department offers a dual concentration Marketing ... Marketing Concentration · Course Descriptions · Course Schedules |
The bachelor's program at UPenn was ranked #1 on College Factual's Best Schools for marketing list. It is also ranked #1 in Pennsylvania. |
This major is designed to provide a balance of theory, research, and practice. The course sequence provides professional skills courses. |
Our advertising majors learn about product, service, and idea advertising; supporting nonprofit organizations, and making high-stakes marketing decisions. |
The undergraduate curriculum in Advertising provides core learning in communication theory and research, while also teaching students practical skills. |
In this three-course concentration, you will develop the essential, hands-on skills needed to create compelling ads in digital and traditional media. Learn to ... |
Overview. Students majoring in Advertising choose between two distinct paths: Advertising Management or Creative Advertising. |
The advertising major prepares you to craft and deliver persuasive messages through paid media. Coursework explores theories, practices, and ethics of ... |
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