This decision—based on desire versus practicality—captures the broader tension between hedonic and utilitarian values that consumers grapple with regularly ... Introduction: Balancing... · Understanding Hedonic vs...

14 авг. 2019 г. · Hedonic products satisfy the need of hedonic consumers more, while utilitarian products satisfy the need of utilitarian consumers more. Only ...

30 мая 2023 г. · We find that hedonic purchases, both experiential and material, elicit higher happiness than utilitarian purchases. Importantly, the results ...