The utilitarian value of an innovation is determined by its usefulness, whereas the hedonic value is determined by the satisfaction it provides while in use ( ...

This decision—based on desire versus practicality—captures the broader tension between hedonic and utilitarian values that consumers grapple with regularly ...

30 мая 2023 г. · We find that hedonic purchases, both experiential and material, elicit higher happiness than utilitarian purchases. Importantly, the results ...

8 мая 2017 г. · Hedonic consumption is products ... Utilitarian needs are bought without second guessing and have little emotional and sensory attachment.

Compared to utilitarian goods, purchases of hedonic luxuries may therefore be associated with guilt and feelings of responsibility (Lascu 1991).

12 апр. 2024 г. · First, utilitarian, and hedonic service contexts differ in their levels of affectivity. Utilitarian service contexts are more cognition-based, ...

Hedonism refers to the pleasure, fun, and fantasizing related to shopping. Utilitarianism refers to a rational, planned, and goal-oriented shopping behavior.

In this article, the authors examine how consumer choice between he- donic and utilitarian goods is influenced by the nature of the decision task.

28 февр. 2019 г. · Utilitarian needs are usually easier to justify than indulgences (hedonic needs) and, consequently, their choice from a big set of options ...