Visit Victoria is the State's tourism and events company. We inspire people to visit Melbourne and Victoria through creative storytelling and enriching events.

Visit Victoria's prime objective is to build Melbourne and Victoria into Australia's number one tourism destination by delivering strong and sustainable growth ...

We seek to advocate and elevate First Peoples' voices across the tourism and events visitor economy.

In 2022-23, tourism in Victoria was estimated to be worth $28.2 billion to the economy in gross state product. It also generated approximately 257,500 tourism ...

Our Values · We work hard, think big and have fun · We bring positivity and enthusiasm to everything we do · We are passionate about Melbourne and Victoria.

Victoria has an extensive international event and cultural calendar, iconic wildlife and nature experiences and business-friendly investment opportunities.

In 2020-21 tourism in Victoria was estimated to be worth $10.7 billion to the economy in Gross State Product and generated approximately 120,000 jobs.1. For ...

Business Excellence; Understanding Visitor Needs; Marketing Excellence; People Excellence. Please go here for more Industry Development – Visit Victoria. Media ...

Discover Victoria's untamed coastlines, rolling hills and valleys, wilderness filled with wildlife, rivers and waterfalls, and plenty more. Art and culture, Victoria, Australia · Regions · Discovery map · This weekend

We offer research tools and resources to help members gain insights about overnight regional visitors, and the value of tourism to Greater Victoria's economy ...